Brunei Darussalam which is strategically located in the heart of ASEAN, will see it’s first retail forum this September. The forum, aptly named BARTER 2015 – Brunei Annual Retail Forum; will be held on 17 September 2015 at the Rizqun International Hotel in Gadong.

Organized by CONFEX, the forum’s agenda is to discuss on ASEAN integration and regional expansion. With a combined population of approximately 625 million people, one simply cannot ignore this region’s huge potential gains and accessibility. As the region becomes a single, highly competitive market, retail analysts assess the impact and opportunities for both regional and retail players.

A host of local and international speakers and the region’s top retailers have been planned to be at BARTER. The program includes keynotes, discussions, augmented reality demonstration to help boost businesses and a master class.

Among the discussion topics at the forum will be “What’s next for ASEAN? Retail leaders’ big predictions on challenges & opportunities;” and “Beyond Brunei Borders: Making the first leap”.

The Master Class will be held on 18 September 2015 and conducted by Kevin Hennah, a renowned international Retail Consultant. Kevin will show how retail presentation can be improved and profit maximized via a merchandising strategy, innovative use of pace and store layout. His class is titled “Visual merchandising and space management”. This session is a dynamic and interactive learning session where Kevin will draw his extensive experience working with a broad cross-section of successful retailers on sales-driven merchandising strategies.

There will also be a Mobile Consumer Showcase running alongside the forum to be held at The Mall from 17th to 20th September 2015. This will be a showcase of mobile application developers, creators and brand distributors. There will also be stage activities with presentations, games, interactive demonstrations and offers.

To find out how to join in or be a strategic partner for BARTER; please call +673 828 2213 and for the showcase: +673 866 4378; or email: to enquire.