Full text of Her Royal Highness Princess Hajah Masna’s Sabda at #ESAP 2015

Her Royal Highness Princess Hajah Masna delivering her opening Sabda at the 4th Annual Executive Secretaries & Admin Professionals Conference 2015. Credit: Information Department

Her Royal Highness Princess Hajah Masna binti Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, the Acting Minister of Foreign Affairs & Trade consented to deliver her Sabda at the official opening ceremony of the 4th Annual Executive Secretaries & Admin Professionals Conference 2015 on 29 April 2015.
Credit: Information Department





General Manager, Mr Hafriz Musa,
Distinguished speakers


Ladies and Gentleman


I am happy to join you all this morning in celebrating this special occasion for our Executive Secretaries and Admin Professionals. My warmest congratulations to CONFEX for organizing this Conference, and I thank you very much for your kind invitation.

I wish to also take this opportunity to welcome our distinguished speakers from abroad who will be presenting a wide range of interesting topics.

I understand that this Conference is now in its fourth year, and that each year, it highlights and increases awareness on the importance of our admin professionals’ development skills and professionalism – two elements that are becoming more significant in both the public and private sectors.

This event is indeed a high acknowledgement of their roles. They remain the backbone of any organization, making the day to day operations run smoothly, in a fully organized manner, and at times even working beyond their normal call of duty.

Ladies and gentleman,

As we live in a progressively advanced world, there is a fear that the development of computers, smart phones and other electronic hardware and software would have diminished the role of admin professionals.

While it is true that our gadgets and office equipment have evolved into dramatically advanced machines, we still do require the commitment and human touch that our admin professionals provide us with. It is the human factor – the emotions and face-to-face interactions – which makes all the difference in the workplace.

There is no doubt that some challenges do prevail, such as the need to stay relevant and competitive. Self-empowerment through knowledge and skills is therefore of utmost importance by adopting a lifelong learning attitude. This will mean that they have constantly acquired new or in-depth knowledge and upgrade their skills.

This will make them to be more self-reliant and adaptable to ever changing situations.

I believe that it is also important to create a conducive working environment for our professionals. This will enable them to develop a positive attitude and outlook, while striving to become innovative individuals.

Ladies and gentleman,

As most of our admin professionals are working parents, it is crucial to balance their work and personal lives one should complement the other. At no time should their work life overwhelm their personal life, and vice-versa. Thus, the theme of this year’s Conference should be a reminder for all our admin professionals – “We work hard and we play harder”.

The Government of His Majesty, through the Institute of Civil Service, has been conducting courses on work life balance for both the public and private sectors.

Due to its importance, the Special Committee under the National Plan of Action for women, also organizes courses and road shows on work family balance, addressing vital factors such as time and stress management.

Ladies and gentlemen,

To all delegates, I hope that you will enjoy yourselves throughout this Conference. Much can be learnt from listening to the distinguished speakers and interacting with them. Moreover, the new contacts and network will be useful for your future work.

I am confident that you will be able to share each other’s experiences, enrich yourselves with more knowledge and return to your offices with renewed motivation, inspiration and vigor.

This, I am certain, also comes from the satisfaction of knowing that you are very much appreciated and honored for the vital role that you all play.

So remember, “work hard and play hard too,”… and at the same time, “keep fit and stay healthy”.

And with the kalimah ‘Bismillahirrahmannirahim”,

I declare open the 4th Annual Executive Secretaries and Admin Professionals Conference 2015,

And launch the CONFEX newsletter, FOCUS.

Thank you.

Wabillahi Taufiq Walhidayah,

Wassalamu’alaikum Warahmatullahi Wabarakatuh

Welcoming remark of Hafriz Musa, General Manager, CONFEX at #ESAP2015

General Manager of CONFEX, Hafriz Musa delivering his welcoming remark at #ESAP2015Bismillahirrahmanneraheem,

Assalamualaikum warrahmatullahi wabarakatuh and a Good morning to everyone,

On behalf of CONFEX, I’d like to convey our appreciation and gratitude to Her Royal Highness Princess Hajah Masna, the Acting Minister of Foreign Affairs & Trade for accepting our invitation as the guest of honour. Welcome Your Royal Highness – We are honored to have you with us.

To all our delegates, sponsor and invited guests…Welcome to the 4th Annual Executive Secretaries & Admin Professionals Conference 2015 and congratulations on your recommendation for being nominated to attend this event today.

I’d like to open with a quote that I hope will condition our minds ready for learning – “Knowledge is like climbing a mountain; the higher you reach, the more you can see and appreciate.”

Now, I know the 4th Annual Executive Secretaries & Admin Professionals Conference 2015 is a really long title to pronounce, so let’s just call it ESAP 2015.

You might ask yourselves – Why are we doing this? Well, this week marks the ‘World Secretaries Week’ – A week that is observed and celebrated globally at the end of April to recognize the efforts of both secretaries & Admin professionals. In Brunei, ESAP is the only event that gathers secretaries and admin officers a chance to re-charge, motivate, learn & network with one another.

With this year’s theme, “We work hard. And, we play harder!” our team has prepared a full itinerary that will encourage your career development and growth prospects. Over the next 2 days, you’ll witness exciting topics such as ‘Creating a culture of innovation’, ‘Influential Communication’, ‘Beating Brain Freeze’, ‘Speed Writing’, ‘Attitude Advantage’, ‘Soul Detox’, and ‘The Art of beauty’ just to name a few. These will be delivered by a selected panel of global professional speakers and not to mention, our very own Brunei-based speakers as well. I hope everyone will enjoy these sessions, and in particular, I encourage you to take full advantage of this opportunity to ask any burning questions that you may have at the end of each session.

Your Royal Highness, Invited Guests, Ladies  & Gentlemen – I would like to end my speech by sharing with you a story that I felt was appropriate for today’s event.

Here’s how it goes –

A successful businessman was growing old and knew it was time to choose a successor to take over the company. Instead of choosing one of his directors, he decided to do something different. He called all the young executives in his company together.

He said, “It is time for me to step down and choose the next CEO. I have decided to choose one of you.”

The young executives were shocked, but the boss continued. “I am going to give each one of you a SEED today – one very special SEED. I want you to plant the seed, water it, and come back here one year from today with what you have grown from the seed I have given you. I will then judge the plants that you bring, and the one I choose will be the next CEO.”

One lady, named Annie, was there that day and she, like the others, have received the seed. She went home and excitedly, told her husband the story.

Every day, she would water it and watch to see if it had grown. After about three weeks, some of the other executives began to talk about their seeds and the plants that were beginning to grow. Annie kept checking her seed, but nothing ever grew. Three weeks, four weeks, five weeks went by, still nothing. By now, others were talking about their plants, but Annie didn’t have a plant and she felt like a failure.

Six months went by – still nothing in Annie’s pot. Everyone else had tress and tall plants, but she had nothing. Annie didn’t say anything to her colleagues. However, she just kept watering and fertilizing the soil.

A year finally went by and all the young executives of the company brought their plants to their CEO for inspection. Annie told her husband that she wasn’t going to take an empty pot. But she asked him to be honest about what happened. Annie felt sick in her stomach, it was going to be the most embarrassing moment of her life but she knew her husband was right.

She took her empty pot to the board room. When Annie arrived, she was amazed at the variety of plants grown by the other executives. They were beautiful, in all shapes and sizes. Annie put her empty pot on the floor and many of her colleagues laughed!

When the CEO arrived, he surveyed the room and greeted his young executives. Annie tried to hide in the back. “My, what great plants, trees and flowers you have grown,” said the CEO. “Today one of you will be appointed the next CEO!” all of a sudden, the CEO spotted Annie at the back of the room with her empty pot. He ordered the financial director to bring her to the front. Annie was terrified. She thought, “The CEO knows I’m a failure! Maybe he will have me fired!”

When Annie got to the front, the CEO asked her what had happened to her Seed – Annie told him the story.

The CEO asked everyone to sit down except Annie. He looked at Annie, and then announced to the young executives, “Behold your next Chief Executive! Her name is Annie!”

Annie couldn’t believe it. Annie couldn’t even grow her seed. How could she be the new CEO, the others said?

Then the CEO said, “one year ago today, I gave everyone in this room a seed. I told you to take the seed, plant it, water it, and bring it back to me today.

But, I gave you all boiled seeds; they were dead, you substituted another seed for the one I gave you. Annie was the only one with the courage and honesty to bring me a pot with my seed in it. Therefore, she is the one who will be the new Chief Executive!”

The moral of the story is:

If you plant honesty, you will reap trust.

If you plant goodness, you will reap friends.

If you plant humility, you will reap greatness.

If you plant perseverance, you will reap contentment.

If you plant consideration, you will reap perspective.

If you plant hard work, you will reap success.

If you plant forgiveness, you will reap reconciliation.

So, be mindful of what you plant now, it will determine what you will reap later.

Wabillahitaufik Walhidayah Wassalamualaikum Warahmatullahiwabarakatuh.



We are hiring!

Hiring March 2015 crop



Your roles and responsibilities as:

Assistant Event Coordinator:

  1.  Assist in coordinating, executing and managing all event-related activities according to plan or as required by the Project Manager or Project Executive
  2. Act as a Liaison person with various Government departments and private sector relating to events.
  3. Update client master list from all events.
  4. To handle all forms of communications like fax, Email and Telephone for all events.
  5. Support all administrative duties relating to events.
  6. Tasks include but are not limited to assist with venues, vendors, F&B arrangements, order supplies and audiovisual equipment, make travel arrangements, order event signs, on-site production and clean-up for events as necessary.
  7. Should have multi tasking ability as and when situation arises in the interest of the company.

Admin/ General Clerk:

  1.  Liaison with government officials to act on behalf of the company for applications and approvals.
  2. Clerical office duties.
  3. Financial office duties – preparing purchases and payments, updating financial records, reporting financial records to line manager by the end of the month.
  4. Payment & Invoicing – preparing all invoices & following up with clients for payments.
  5. To handle all forms of communications like fax, Email and Telephone.
  6. Handle all administrative duties.
  7. Should have multi tasking ability as and when situation arises in the interest of the company.

Email us your resume with attachments not exceeding 2MB.

Applications can also be sent to:

The Project Manager
CONFEX Training Services
Unit 4, Bangunan Suasa, Simpang 16-8,
Jalan Telanai,
Brunei Darussalam

The deadline to submit applications is 4 April 2015.

Only shortlisted applicants will be contacted.

Good luck!

Communication, presentation and persuasion skills workshop for technical professionals and engineers

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Full information on this useful workshop is available here.

Global speakers at CONFEX’S Secretaries Conference #ESAP2015

The 4th Annual Executive Secretaries & Admin Professionals Conference 2015 (ESAP 2015) organized by CONFEX, is set to present eight global speakers, hand-picked for their exceptional talent and content delivery.

The first day of the conference, themed as ‘FORMAL’, will feature four distinguished global speakers presenting their talks on innovation, communications and selling while ‘CASUAL’ is the theme for the second day and will feature four more renowned speakers presenting other beneficial topics.

Presenting the first keynote at the conference will be Mr Christian Chua, one of Asia’s best corporate keynote speakers. His keynote is on “Creating a culture of innovation” where everyone can be an ideas’ person and contribute to their respective organization.

Other speakers include Pamela Wigglesworth who is an internationally certified coach, author and keynote speaker. With her profound ability to get big results on a limited budget, Pamela works with businesses across multiple industries to enhance their branding and marketing communication.

Making his debut in Brunei at ESAP 2015 is Nick French, a leading authority in the craft of Cross-Cultural Communication. His entertaining “Beating Brain Freeze” session will help the audience to ‘think on their feet’ when called on to speak on the spot without notice. Nick said: “I’m really excited about the opportunity of sharing concepts on dealing with ‘on the spot’ situations, on my first visit to Brunei.”

Tom Abbott, "Attitude advantage" speaker will be featured at #ESAP2015


Tom Abbott is an international sales expert and best-selling author. Multinational corporations with sales teams across Asia Pacific, engage Tom for his cutting-edge programs that help them generate leads, stand apart from competitors and close more sales faster than ever before. He said: “I’m looking forward to speaking in Brunei again, this time to a different audience. My talk on ‘Attitude Advantage’ is well-suited for the Secretaries Conference as it focuses on how to build the foundation of career success.”



To listen to these inspiring speakers, please call to inquire and register CONFEX at 265 1155, visit www.confex-mice.com or Whatsapp 828 2213. Early bird fee ends on 1st April 2015.
About CONFEX Training Services:
CONFEX is a registered training service provider and specializes in corporate Meetings, Incentives, Conferences and Exhibitions. It provides ‘strategic business information’ dedicated to produce high quality and innovative events.


Popular Annual Executive Secretaries and Admin Professionals Conference is back – bigger and better!

The Annual Executive Secretaries & Admin Professionals Conference, ESAP returns for a fourth successive year. The much anticipated event will be held for two days on 29 and 30 April 2015 at The Empire Hotel & Country Club, Jerudong.

Organized by CONFEX, this year’s theme is ‘We work hard. And we play harder!’ The conference serves to celebrate secretaries and office professionals with self-development talks and motivational activities.

Dk Maznah Pg Badarudin, CONFEX Project Manager said: “Many have said this is one of the best conferences to look forward to in the calendar. Apart from rewarding staff for their dedication and hard work, I hope our event will also play its role to develop human capacity in our nation. We have many interesting topics and surprises lined up over the two days and I encourage all companies to take advantage of our early bird special. See you all there!”

The conference will feature eight global trainers and speakers, hand-picked for their exceptional content and delivery. The topics are on innovation, communication, Beating Brain Freeze, motivation, health & fitness and beauty.

ESAP 2014 held at the JP Polo Club, Jerudong

ESAP 2014 held at the JP Polo Club, Jerudong


ESAP, held annually since 2012 has been very successful based on the positive and encouraging feedback it received from the conference’s delegates. Early bird fee is available until 1 April 2015.

This year, there will also be a Post-event special on “Speed-writing Workshop” on 1 May 2015 where delegates can learn on tips and techniques on how to articulate words with limited time and high accuracy.




To register or inquire, please go to www.confex-mice.com;  email register@confex-mice.com ;  call +673 265 1155 or Whatsapp: 828 2217/  822 2201.


About CONFEX Training Services:
CONFEX is a registered training service provider and specializes in corporate Meetings, Incentives, Conferences and Exhibitions. It provides ‘strategic business information’ dedicated to produce high quality and innovative events.